The balance sheet is a crucial financial statement that reflects a company’s financial health at any given time. Balance sheet analysis examines a business’s balance sheet to evaluate its financial health and performance. It also involves analysing the composition and valuation of assets, the nature and maturity of liabilities, and the relationship between debt and equity. Stakeholders such as lenders and investors generally use balance sheet analysis for credit appraisal to assess a business’s financial stability and overall financial position for decision-making and risk assessment.
While it is easy to assume that balance sheet analysis is all about number crunching, that is not the case; it involves focusing both on qualitative and quantitative aspects.
The quantitative part of the analysis is covered by ratio analysis, broadly divided into four categories:- profitability, leverage, coverage and profitability.
Qualitative factors like ownership structure, management, industry trends, competitive analysis, etc., help assess an organisation’s overall value based on non-quantifiable indicators.
The discussion below focuses on qualitative aspects and their importance.
Important Qualitative Factors in Balance Sheet Analysis for Credit Appraisal
When lenders carry out a balance sheet analysis for credit appraisal, they may ignore the aspects beyond numbers, which are equally important for an accurate valuation.
Here are seven qualitative aspects that can help lenders make credit decisions:
Ownership Structure
The company’s ownership structure is crucial to assessing it as it affects its workings. Whether a company is family-owned, single stakeholder-owned, or held by a group of investors impacts the owner’s decision-making process and commitment levels.
Too much debt could be a red flag. Family-owned businesses may indicate long-term commitments but have some issues regarding transparency. While aspects like debt may be part of the company’s balance sheet, the lender should consider other aspects when lending.
Core Business
Lenders need to focus on and understand how the business makes money or what its core business is. It is essential to get a good understanding of the revenue model and determine whether it will work in the long run.
Lenders should scrutinise the firm’s revenue generation model, income, and profit margin as part of the due diligence process.
Management Quality
A firm is as good as the management running it. Experienced and skilled management helps the business navigate various challenges and inspires confidence in the rest of the staff, motivating them to perform better.
Good management is forward-looking and will be able to foresee the challenges and prepare for them. This ensures that a business runs smoothly and lenders get timely repayments. Poor decisions, working capital shortages, inconsistency of business plans or frequent leadership changes are signs to watch out for.
Historical Development
Understanding a company’s history can provide lenders with many insights. The history reveals aspects like how the company has grown in the past; has its growth been slow and steady or in spurts?
The company history also offers insights into the firm’s responsiveness to market conditions, innovative capabilities, flexibility, and more.
Industry Trends
Businesses do not exist in isolation; the overall industry conditions impact their performance and help contextualise the company’s performance. Evaluating the industry growth prospects helps lenders understand the firm’s future potential.
The industry growth stage is also crucial, as a young, high-growth sector will require a different approach to balance sheet analysis for credit appraisal compared to a mature, stable one.
Looking at the data for the past few years helps identify patterns and understand the industry’s growth prospects. Experts’ forecasts can also help lenders gain better insight into industry trends.
Competitive Analysis
Lenders need to look at the business’s competitors and then analyse the firm’s performance to get an accurate picture. Evaluate the strengths and compare them with competitors; focus on the weaknesses and see how the competitors are doing in those areas.
Competitive analysis helps gauge a company’s position in the industry; comparing it with similar companies provides an overview of its performance in the same industry. Lenders should compare the financial ratios derived, such as debt-to-equity or current ratio, with similar-sized competitors to get a more holistic view of the business’s performance.
Regulatory Framework
Governments formulate policies and regulations for all industries that impact their work and profitability. When evaluating a business, lenders should consider the regulatory framework.
For example, a company selling food or health products that claim to have some benefits may be doing well currently. However, if regulations regarding the product change and the company can no longer legally claim those benefits, the sales of those products may fall.
Some industries, like food, drugs, banking, etc., are more tightly governed than other sectors; lenders should keep this in mind when carrying out their due diligence.
Role Qualitative Factors Play in Balance Sheet Analysis for Credit Appraisal
Qualitative credit analysis focuses on non-financial factors like management quality, industry trends, and competitive landscape to assess the borrower’s creditworthiness more holistically.
The approach assesses the firm’s creditworthiness and ability to repay its dues by evaluating the business model, market position, and overall industry outlook. It is important for the following reasons:
Provides a Comprehensive View
When balance sheet analysis for credit appraisal incorporates qualitative elements, lenders get a comprehensive image of the company.
Helps Identify Potential Risks
Evaluating quantitative aspects helps lenders identify potential risks for the company, which can jeopardise their operations and make loan repayments difficult.
Overcomes Drawbacks Associated With Balance Sheet Analysis
Lenders should combine qualitative and quantitative aspects for more robust decision-making and overcoming challenges associated with balance sheet analysis.
Some Challenges Associated With Qualitative Analysis
Though integrating qualitative factors into balance sheet analysis offers valuable insights, it also has a few drawbacks; below, we discuss a few of them.
Subjectivity
Qualitative factors, unlike numbers on a balance sheet, are open to interpretation. The biases or judgments of the analyst can influence the final assessment.
Availability of Data
Access to readily available, reliable data is a challenge, and verifying the accuracy of this information can also be difficult.
Comparability
Qualitative factors are often specific to a company or industry, so it is difficult to compare two companies or against a benchmark.
Difficult to Quantify
Qualitative factors offer valuable insights, but it is a challenge to translate them into concrete numbers for incorporation into financial analysis.
To Sum It Up
Qualitative factors add dimension and depth to balance sheet analysis for credit appraisal. Analysing aspects of management, ownership structure, core business area, industry trends, competitors, and regulatory environment helps lenders improve the quality of their portfolios and minimise defaults.
Lenders cannot ignore the role of analysing cash flow statements, income statements, or bank statements to get insights into the borrower’s financial health.
Precisa’s Bank Statement Analyser is a unique solution that leverages the power of AI and ML to assist lenders in the credit appraisal process.
Get in touch today!
Mumbai